Mars to Remove Blue and Brown M&M's Due to Lack of Natural Dyes
Mars to Remove Blue and Brown M&M’s Due to Lack of Natural Dyes Mars Inc.’s decision to strip blue and brown candies from M&M’s bags in its shift to natural dyes has become a proxy fight over how far health campaigns should reach into America’s snack aisle.
Liberal-leaning coverage frames the change as a tangible win for public-health activism, emphasizing the role of Robert F. Kennedy Jr.’s Make America Healthy Again (MAHA) movement in forcing Big Food to reform. The Gateway Pundit highlights that M&M’s is “joining the push for a healthier America” by dropping artificial dyes, even as it warns that “two historic colors may end up scrapped” in the process. That account stresses the technical hurdles: Mars is “struggling to recreate the blue pigment without [artificial dyes], which impacts brown M&M’s too,” and the spirulina-based blue is reportedly gumming up factory equipment.
Conservative coverage, by contrast, treats the same move as a costly, politically driven overcorrection. The Washington Examiner foregrounds the pressure from Health and Human Services Secretary RFK Jr., noting that M&M’s is removing blue and brown “after pressure” to purge dyes from its products. It underscores economic and operational downsides: natural spirulina dyes can cost over $100 per pound versus under $11 for turmeric, and the ingredient has been “clogging spray nozzles at Mars’s factory,” raising safety and maintenance concerns.
Both perspectives agree on key facts: Mars cannot yet reliably and cheaply replicate blue (and thus brown) naturally; the company is debuting dye-free bags for the brand’s 85th anniversary; and it aims to restore a full, all-natural rainbow by 2028. The split is less about what is happening than about whether a health-driven, government-pressured redesign of an “85-year-old icon” is overdue reform or a case study in the unintended consequences of regulatory zeal.
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