Mars to Remove Blue and Brown M&M's Due to Lack of Natural Dyes

Mars Inc. has announced it will remove blue and brown M&M's from its candy bags as it transitions to using only natural colorings. The company stated it has been unable to naturally replicate the blue pigment, which also affects the creation of the brown color. The move is part of the company's commitment to the "Make America Healthy Again" initiative.
Mars to Remove Blue and Brown M&M's Due to Lack of Natural Dyes

Mars to Remove Blue and Brown M&M’s Due to Lack of Natural Dyes Mars Inc.’s decision to strip blue and brown candies from M&M’s bags in its shift to natural dyes has become a proxy fight over how far health campaigns should reach into America’s snack aisle.

Liberal-leaning coverage frames the change as a tangible win for public-health activism, emphasizing the role of Robert F. Kennedy Jr.’s Make America Healthy Again (MAHA) movement in forcing Big Food to reform. The Gateway Pundit highlights that M&M’s is “joining the push for a healthier America” by dropping artificial dyes, even as it warns that “two historic colors may end up scrapped” in the process. That account stresses the technical hurdles: Mars is “struggling to recreate the blue pigment without [artificial dyes], which impacts brown M&M’s too,” and the spirulina-based blue is reportedly gumming up factory equipment.

Conservative coverage, by contrast, treats the same move as a costly, politically driven overcorrection. The Washington Examiner foregrounds the pressure from Health and Human Services Secretary RFK Jr., noting that M&M’s is removing blue and brown “after pressure” to purge dyes from its products. It underscores economic and operational downsides: natural spirulina dyes can cost over $100 per pound versus under $11 for turmeric, and the ingredient has been “clogging spray nozzles at Mars’s factory,” raising safety and maintenance concerns.

Both perspectives agree on key facts: Mars cannot yet reliably and cheaply replicate blue (and thus brown) naturally; the company is debuting dye-free bags for the brand’s 85th anniversary; and it aims to restore a full, all-natural rainbow by 2028. The split is less about what is happening than about whether a health-driven, government-pressured redesign of an “85-year-old icon” is overdue reform or a case study in the unintended consequences of regulatory zeal.

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