Amazon says it shut down a token leaderboard: ‘Don’t use AI just to use AI’ Amazon has deprecated an internal employee-created leaderboard called ‘KiroRank’ that tracked AI token usage. This move comes amid concerns that the leaderboard encouraged staff to use AI for the sake of usage rather than to solve business problems. The company is shifting focus from AI adoption based on usage metrics to ensuring AI is used for innovation and efficiency.

• Amazon shut down an internal employee-made leaderboard called ‘KiroRank’ that tracked AI token usage.
• The leaderboard encouraged staff to use AI for the sake of usage, rather than to solve problems.
• Senior Vice President Dave Treadwell told staff to use AI to solve customer and business problems, not just for usage.
• This move reflects a broader trend of companies re-evaluating AI spending due to concerns about ROI.
• Other companies like Uber have also expressed concerns about AI spending not yielding expected productivity gains.
• Tokens are the fundamental units for AI language models, and their usage has increased significantly. Continue reading https://www.businessinsider.com/amazon-ai-leaderboard-tokenmaxxing-2026-5