What Smart People Are Saying About AI Costs: ‘Where’s the Revenue?’ Many companies are experiencing rapidly increasing AI costs without clear evidence of corresponding productivity gains or revenue increases. Executives like Uber’s COO and Google’s CEO are highlighting these concerns, suggesting a need for more efficient AI implementation and ROI measurement. Experts debate whether this is a temporary phase or a sign of a broader issue with integrating new technology effectively.

• Companies are increasingly concerned about escalating AI costs without seeing proportional productivity or revenue gains.
• Leaders like Uber’s COO and Google’s CEO are publicly discussing the disconnect between AI spending and tangible business outcomes.
• Some experts suggest companies are inefficiently integrating AI, while others point to the novelty of the technology as a reason for delayed returns.
• The trend of unrestrained AI spending, termed ‘tokenmaxxing,’ is being questioned for its sustainability and effectiveness.
• There’s a growing need for tools to better track AI usage and measure its return on investment (ROI). Continue reading https://www.businessinsider.com/ai-spending-roi-concerns-tokenmaxxing-uber-coo-andrew-macdonald-reaction-2026-5