‘Hallucinating inside a Scandinavian kindergarten’: my night alone in Ikea
About 5,000 hopefuls logged on for the chance to sleep over in the furniture store’s Sydney pop-up. Caitlin Cassidy scored a coveted stay, but could she keep her sanity?
‘Hallucinating inside a Scandinavian kindergarten’: my night alone in Ikea An Australian writer experienced an overnight stay in a Sydney home completely furnished with Ikea’s latest PS collection. While the furniture was designed for “playful functionality” and “progressive design,” the sheer volume and eccentricity of the items led to feelings of discomfort and a desire for familiarity. Despite the initial appeal and exclusivity of the limited edition collection, the writer ultimately found solace in returning to their own, less curated, home.
- The writer stayed overnight in an Ikea showroom-style home in Sydney, part of a promotion for the new Ikea PS 2026 collection.
- The home was furnished with 105 Ikea items, featuring “playful functionality” and “progressive design,” with limited edition pieces potentially gaining cult status.
- The experience was described as overwhelming due to the ‘aggressively cheerful’ colors and unusual designs, leading to feelings of discomfort and a sense of being in a constructed space.
- Despite the curated environment, essential items like the toilet and laundry detergent were not from Ikea, and some appliances were from other brands.
- The writer ultimately preferred their own familiar, albeit less stylish, home and even planned a trip to Ikea to buy a specific PS floor lamp.
- The promotion offered stays for $19.95 a night, a homage to the PS launch year, selling out rapidly with over 5,000 people in line.
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