Fashion goals: World Cup’s style tournament has already kicked off The 2026 World Cup is seeing a surge in fashion influence, with teams and players showcasing stylish outfits from training gear to travel wear. Brands like Loewe and Patta are collaborating with national teams, while players like Lamine Yamal and Virgil van Dijk are gaining attention for their personal style. This trend highlights the increasing connection between football and fashion, with social media playing a key role in disseminating player fashion choices.

• The 2026 World Cup is seeing a significant rise in fashion’s influence on football.
• Teams and players are making style statements through their training gear, travel outfits, and suits.
• Brands like Loewe, Gabriela Hearst, Patta, and Drake’s Nocta are partnering with teams.
• Players such as Jules Koundé, Kylian Mbappé, Lamine Yamal, and Virgil van Dijk are noted for their fashion sense.
• Social media platforms like Instagram are crucial in showcasing player style to fans.
• Specific team styles highlighted include the Netherlands’ streetwear-inspired gear, the US team’s coordinated suits, England’s Jude Bellingham’s tasteful ensembles, Spain’s fashion-forward Loewe suits, Germany’s understated ‘dads-on-tour’ look, and France’s stylish arrivals.
• Japan’s team sported suits with asymmetrical waistcoats and Yuto Nagatomo added a traditional headband, while in Mexico they received cowboy hats.
• Dominik Szoboszlai, though Hungary did not qualify, was noted for a high-risk, high-reward fashion choice.