Dunkin’ Just Wondering If Canadian Boycott Includes Delicious Donuts Dunkin’ is attempting a return to the Canadian market, with plans for hundreds of new outlets managed by Foodtastic. The company believes the brand has become ‘younger and cooler,’ aiming to appeal to millennials and Gen Z. Despite past failures, including a lawsuit and withdrawal in 2018, Foodtastic is optimistic due to local support and Canadian ownership.

• Dunkin’ is re-entering the Canadian market after previously withdrawing in 2018.
• Foodtastic, a Canadian company, has acquired the rights to operate Dunkin’ in Canada and plans to open hundreds of new stores.
• The strategy targets a younger demographic (13-35), including millennials and Gen Z.
• Past challenges included a lawsuit from franchise operators and a general Canadian preference for Tim Hortons.
• Quebec’s language laws might require Dunkin’ to be renamed (e.g., ‘Trempé’).
• The first stores are planned for Ontario and Quebec, with expansion to other provinces.