American Eagle’s Aerie is booming, but its namesake brand is lagging despite Sydney Sweeney ads American Eagle’s Aerie brand experienced a significant sales spike, growing 25% in comparable sales, while its namesake brand saw a 2% decline. Despite mixed results, the company’s overall revenue beat Wall Street expectations, driven by Aerie’s strong performance.

• Aerie’s comparable sales surged 25%, exceeding analyst expectations.
• American Eagle’s namesake brand comparable sales fell 2%, falling short of projections.
• Overall company revenue of $1.20 billion slightly surpassed Wall Street estimates.
• Net income was $23.53 million, or 14 cents per share, compared to a loss a year prior.
• Marketing efforts with Sydney Sweeney for the American Eagle brand did not significantly boost sales.
• The company plans to recalibrate marketing spending and focus on digital media for better ROI.
• Sales declines in the American Eagle brand were primarily attributed to issues in the women’s bottoms segment.