NBA star Stephen Curry partners with Chinese sportswear giant Li-Ning NBA star Stephen Curry has partnered with Chinese sportswear company Li-Ning to develop products and expand the Curry Brand globally, including planned stores in the U.S. and China. Curry expressed confidence that Li-Ning can deliver the innovation and design he desires for his brand. This collaboration follows Curry’s previous partnership with Under Armour, which ended last year.

• Stephen Curry has partnered with Chinese sportswear company Li-Ning.
• The partnership will focus on product development and sports culture initiatives.
• Plans include launching Curry Brand stores in the U.S. and China.
• Curry stated that Li-Ning will help his brand achieve a wider range of resources and a global footprint.
• This deal follows the end of Curry’s partnership with Under Armour.
• Li-Ning, founded in 1990, is an official partner of the Chinese Olympic Committee and has over 7,600 stores.