The daughter of Thailand’s beer billionaire says she never doubted women belonged at the top Thapanee Techajareonvikul became CEO of Berli Jucker PCL in 2023, the first woman to lead the company, drawing inspiration from her parents who built the TCC Group empire. Her leadership style emphasizes professionalism with a family-like atmosphere, and she is focused on integrating new acquisitions and leveraging AI. The next generation will have more freedom to choose their paths within the family business.

• Thapanee Techajareonvikul is the first female CEO of Berli Jucker PCL, appointed in 2023.
• She comes from a family that built the multi-billion-dollar TCC Group, with her parents Charoen Sirivadhanabhakdi and Wanna Sirivadhanabhakdi as key figures.
• Her siblings also hold significant leadership positions within different parts of the TCC empire.
• Berli Jucker’s portfolio includes Big C hypermarkets and operations in several Asian countries.
• Thapanee’s management approach focuses on listening, respect, and fostering a sense of belonging, aiming for a professional yet family-oriented organization.
• The company is integrating acquisitions like MM Mega Market and expanding AI usage for optimization.
• Future generations will have more autonomy in choosing their roles within the business.
• The Sirivadhanabhakdi family is estimated to be worth $10.5 billion, ranking fourth in Thailand.