Google ordered to put clearer links in AI search and let UK publishers opt out UK regulators have mandated that Google must implement clearer attributions and links to publishers’ content within its AI-generated search features. Publishers will now have tools to opt out of having their content used in these AI features, and Google cannot penalize them for doing so. Google has a nine-month deadline to comply, with requirements for reporting on its compliance.

• UK regulators (CMA) are ordering Google to provide clearer attribution and links to publishers’ content in AI search results.
• Publishers will be given the ability to opt out of having their content used in Google’s AI search features.
• Google cannot penalize publishers in general search results if they choose to opt out of AI features.
• Google has nine months to comply with the new requirements and must provide compliance reports.
• The CMA stated that publishers will be in a stronger position to negotiate content deals with Google.
• Google has announced new controls for website owners via Search Console to manage content in generative AI search features.
• Google stated it will comply with the CMA decision, despite previous objections to ‘excessive attribution’ and the opt-out rule. Continue reading https://arstechnica.com/tech-policy/2026/06/google-ordered-to-put-clearer-links-in-ai-search-and-let-uk-publishers-opt-out/