Marca de juguetes Toys ‘R’ Us anuncia su llegada al mercado colombiano para 2026 The iconic toy brand Toys ‘R’ Us will officially launch in Colombia in 2026 as part of a regional expansion plan. The company aims to reconnect with children and families through a mixed model of franchising, distribution, and logistics infrastructure. This move signals the return of an emblematic name to the Colombian retail sector.

• Toys ‘R’ Us will officially launch in Colombia in 2026.
• The expansion is part of a global strategy to reconnect with children and families.
• The company will use a mixed model of franchise, distribution, and logistics.
• This strategy aims for broad market coverage from the first day.
• The announcement has generated interest in the retail sector.