Metaplanet is a publicly-listed investment and advisory services firm headquartered in Tokyo that adopts bitcoin denominated accounting and has built Bitcoin as its primary treasury asset. The company explicitly follows a ‘Bitcoin Standard,’ using BTC as its principal treasury reserve to hedge against yen debasement, provide asymmetric upside, and position shareholders for superior returns as adoption of the digital monetary network grows worldwide.

Founded in 1999 and traded on the Tokyo Stock Exchange (Ticker 3350), Metaplanet has pivoted from traditional hotel and real-estate operations to a bitcoin-focused investment strategy under CEO Simon Gerovich. It finances BTC purchases through yen-denominated convertible bonds, equity issuance, and strategic asset sales, reinvesting proceeds into bitcoin and complementary ventures in the digital-asset space. The firm’s long-term objective is to accumulate bitcoin while fostering bitcoin-native products and services that enhance the value of its holdings and create optionality beyond direct appreciation of the asset.

By aligning its balance sheet, reporting, and strategic vision with Bitcoin, Metaplanet seeks to serve as an accessible proxy for Japanese and international investors to gain non-custodial exposure to bitcoin within a regulated equity vehicle, modeling itself on MicroStrategy’s playbook while tailoring execution to local market conditions and investor preferences.