Meta is selling $3.99 monthly subscriptions for Instagram Plus. Here’s what you get. Meta has launched Instagram Plus, a $3.99 monthly subscription service offering enhanced features like 48-hour stories, audience customization, and new metrics. This move aims to diversify Meta’s advertising-reliant revenue stream. Additionally, Meta introduced AI agents for businesses across its platforms to automate tasks and assist customers.

• Instagram Plus subscription costs $3.99 per month.
• Features include stories lasting 48 hours (double the standard time).
• Subscribers can create multiple audience lists for content sharing.
• Paid users gain access to new audience metrics, like story rewatches and specific viewer tracking.
• Customizable app icons and bio fonts are included in the subscription.
• Content posted by subscribers may not automatically appear in friends’ feeds.
• Meta also launched Meta Business Agent, an AI tool for businesses.
• These developments align with Meta’s strategic focus and investment in artificial intelligence.