Apple approves Poke as the first AI agent on its Messages for Business platform Poke, an AI agent startup, has become the first to be approved for Apple’s Messages for Business platform, allowing users to interact with AI via text message on iMessage. This approval required Poke to meet Apple’s guidelines, including clear identification as an AI agent and the potential for live support. The move signifies a potential new revenue stream for Apple through per-user fees paid by startups like Poke.

• Poke is the first AI agent approved for Apple’s Messages for Business platform.
• The platform allows businesses to communicate with customers via iMessage, but until now, not for third-party AI agents.
• Poke enables everyday users to access AI capabilities through simple text messages for tasks like planning, calendar management, and smart home control.
• Poke will operate on iMessage in addition to SMS, Telegram, and WhatsApp.
• Apple’s approval process involved verifying live support capabilities, clear AI identification, and adherence to Apple’s interface guidelines.
• The business model involves Poke paying Apple on a per-user basis, representing a new cost for AI startups and a potential revenue stream for Apple.
• Poke is rolling out invites for users to transition to the iMessage experience. Continue reading https://techcrunch.com/2026/06/04/apple-approves-poke-as-the-first-ai-agent-on-its-messages-for-business-platform/